josé, not jesey.

CHALLENGE
Samsung needed to create an engaging in-store experience to launch the Galaxy S23 Ultra, emphasizing the phone's advanced camera capabilities, particularly its optimization for night photography. The goal was to attract customer interest, and effectively convey the "At Night, Share the Epic" campaign.

APPROACH

I developed an in-store game that focused on Lisbon's specialty, Street Art, tying it into the night photography theme. The game was a quiz where participants answered questions related to Lisbon's street art. The top players entered a draw to win a professional photography workshop and a Samsung Galaxy S23 Ultra. This interactive approach aimed to highlight the phone's camera features in a fun and engaging way.

Version 1 Form

OUTCOME

The in-store game successfully engaged customers, drawing attention to the Samsung Galaxy S23 Ultra's new photography capabilities. The quiz format, centered on Lisbon street art, resonated with participants and created a memorable experience. The incentive of winning a photography workshop and a new phone further increased participation and interest in the product, contributing to a successful launch campaign.

Version 1 Game

Version 2 Form

Version 2 Game

All rights reserved to Brandkey

CHALLENGE
Samsung needed to create an engaging in-store experience to launch the Galaxy S23 Ultra, emphasizing the phone's advanced camera capabilities, particularly its optimization for night photography. The goal was to attract customer interest, and effectively convey the "At Night, Share the Epic" campaign.

APPROACH

I developed an in-store game that focused on Lisbon's specialty, Street Art, tying it into the night photography theme. The game was a quiz where participants answered questions related to Lisbon's street art. The top players entered a draw to win a professional photography workshop and a Samsung Galaxy S23 Ultra. This interactive approach aimed to highlight the phone's camera features in a fun and engaging way.

Version 1 Form

OUTCOME

The in-store game successfully engaged customers, drawing attention to the Samsung Galaxy S23 Ultra's new photography capabilities. The quiz format, centered on Lisbon street art, resonated with participants and created a memorable experience. The incentive of winning a photography workshop and a new phone further increased participation and interest in the product, contributing to a successful launch campaign.

Version 1 Game

Version 2 Form

Version 2 Game

All rights reserved to Brandkey

Using Format