CHALLENGE
ProDoente aimed to unite most of the healthcare and illness-focused institutions across Portugal, promoting collaboration and resource sharing. However, it needed a cohesive brand identity that clearly reflected its mission and vision, focused on the needs and well-being of patients.
APPROACH
I took the lead in developing the branding proposal, crafting a cohesive brand identity. The design concept featured an "O" symbolizing the patient, with a curved element underneath representing the platform, supporting them. This iconography was also integrated into photographic elements to consistently highlight the focus on the patient.
OUTCOME
The new branding successfully conveyed ProDoente's mission and vision, fostering a stronger sense of unity and collaboration among the healthcare institutions.
CREATIVE DIRECTOR: Alexandre Mendes
All rights reserved to Havas Lisbon
CHALLENGE
ProDoente aimed to unite most of the healthcare and illness-focused institutions across Portugal, promoting collaboration and resource sharing. However, it needed a cohesive brand identity that clearly reflected its mission and vision, focused on the needs and well-being of patients.
APPROACH
I took the lead in developing the branding proposal, crafting a cohesive brand identity. The design concept featured an "O" symbolizing the patient, with a curved element underneath representing the platform, supporting them. This iconography was also integrated into photographic elements to consistently highlight the focus on the patient.
OUTCOME
The new branding successfully conveyed ProDoente's mission and vision, fostering a stronger sense of unity and collaboration among the healthcare institutions.
CREATIVE DIRECTOR: Alexandre Mendes
All rights reserved to Havas Lisbon
