CHALLENGE
Pisca Pisca, a car website, aimed to boost brand engagement and visibility at summer festivals. The challenge was to create a captivating brand activation that would attract festival-goers' attention and leave a lasting impression, while promoting the brand and its offerings.
APPROACH
I designed a game for Pisca Pisca's brand activation. The game involved a random selection of a small prize and a word to later be used in a phrase. Participants had to come up with a creative phrase using the given word to enter a draw for a chance to win a car. This approach aimed to leverage festival-goers' creativity while incorporating elements related to cars, aligning with Pisca Pisca's brand identity.
OUTCOME
This game proved to be a successful brand activation strategy, drawing significant attention and engagement from festival attendees! Participants enthusiastically participated in creating creative phrases, contributing to a lively and interactive festival atmosphere. The chance to win a car generated excitement around the Pisca Pisca brand. Overall, the brand activation helped increase awareness and affinity among the festival audience, fulfilling Pisca Pisca's objectives for the event.
All rights reserved to Brandkey
CHALLENGE
Pisca Pisca, a car website, aimed to boost brand engagement and visibility at summer festivals. The challenge was to create a captivating brand activation that would attract festival-goers' attention and leave a lasting impression, while promoting the brand and its offerings.
APPROACH
I designed a game for Pisca Pisca's brand activation. The game involved a random selection of a small prize and a word to later be used in a phrase. Participants had to come up with a creative phrase using the given word to enter a draw for a chance to win a car. This approach aimed to leverage festival-goers' creativity while incorporating elements related to cars, aligning with Pisca Pisca's brand identity.
OUTCOME
This game proved to be a successful brand activation strategy, drawing significant attention and engagement from festival attendees! Participants enthusiastically participated in creating creative phrases, contributing to a lively and interactive festival atmosphere. The chance to win a car generated excitement around the Pisca Pisca brand. Overall, the brand activation helped increase awareness and affinity among the festival audience, fulfilling Pisca Pisca's objectives for the event.
All rights reserved to Brandkey
