CHALLENGE
Nesquik needed to create a digital short ad for its Strawberry flavor. The challenge was to develop a compelling storyboard and concept that would effectively capture the playful and vibrant essence of the brand while appealing to both children and parents.
APPROACH
I developed a storyboard and concept for the digital short ad, ending with the motto "Nesquik goes pink". The storyboard featured lively animations and engaging visuals that emphasized the fun and excitement of the Nesquik Strawberry flavor. Pink colors and playful elements were used throughout the ad to reinforce the theme and create a visually appealing narrative. The concept highlighted the joy, "yummyness" and deliciousness of Nesquik Strawberry, appealing to the target audience's sense of fun.
OUTCOME
The digital short ad successfully conveyed the playful and vibrant spirit of the brand. The engaging storyboard and visually appealing concept resonated well with both children and parents, enhancing brand recognition and driving interest in the Nesquik Strawberry flavor. The ad contributed to an increase in positive brand perception and product engagement.
CREATIVE DIRECTORS: Nuno Riça and João Amaral
All rights reserved to Ogilvy Lisbon
CHALLENGE
Nesquik needed to create a digital short ad for its Strawberry flavor. The challenge was to develop a compelling storyboard and concept that would effectively capture the playful and vibrant essence of the brand while appealing to both children and parents.
APPROACH
I developed a storyboard and concept for the digital short ad, ending with the motto "Nesquik goes pink". The storyboard featured lively animations and engaging visuals that emphasized the fun and excitement of the Nesquik Strawberry flavor. Pink colors and playful elements were used throughout the ad to reinforce the theme and create a visually appealing narrative. The concept highlighted the joy, "yummyness" and deliciousness of Nesquik Strawberry, appealing to the target audience's sense of fun.
OUTCOME
The digital short ad successfully conveyed the playful and vibrant spirit of the brand. The engaging storyboard and visually appealing concept resonated well with both children and parents, enhancing brand recognition and driving interest in the Nesquik Strawberry flavor. The ad contributed to an increase in positive brand perception and product engagement.
CREATIVE DIRECTORS: Nuno Riça and João Amaral
All rights reserved to Ogilvy Lisbon
