CHALLENGE
Nescafé needed to launch the Dolce Gusto NEO coffee machine, highlighting its innovative features such as app connectivity and compostable pods, while communicating the theme of "bringing the future of the coffee shop to your home". The challenge was to develop a set of digital assets that effectively conveyed both the convenience and sustainability aspects of the product to the consumer.
APPROACH
I developed a range of digital assets for the campaign (from website banners to social media material). The assets showcased details of the machine's design, eco-friendly pods and new coffee cups. The campaign was designed to appeal to tech-savvy and environmentally conscious consumers, the ones that wanted to get the latest technology available in the industry.
OUTCOME
The digital campaign successfully launched the NEO coffee machine, effectively communicating its innovative features and sustainability. The assets resonated with the target audience, enhancing brand engagement and driving interest in the new product. The campaign helped position the NEO as a cutting-edge, eco-friendly choice for coffee enthusiasts.
CREATIVE DIRECTORS: Nuno Riça and João Amaral
All rights reserved to Ogilvy Lisbon
CHALLENGE
Nescafé needed to launch the Dolce Gusto NEO coffee machine, highlighting its innovative features such as app connectivity and compostable pods, while communicating the theme of "bringing the future of the coffee shop to your home". The challenge was to develop a set of digital assets that effectively conveyed both the convenience and sustainability aspects of the product to the consumer.
APPROACH
I developed a range of digital assets for the campaign (from website banners to social media material). The assets showcased details of the machine's design, eco-friendly pods and new coffee cups. The campaign was designed to appeal to tech-savvy and environmentally conscious consumers, the ones that wanted to get the latest technology available in the industry.
OUTCOME
The digital campaign successfully launched the NEO coffee machine, effectively communicating its innovative features and sustainability. The assets resonated with the target audience, enhancing brand engagement and driving interest in the new product. The campaign helped position the NEO as a cutting-edge, eco-friendly choice for coffee enthusiasts.
CREATIVE DIRECTORS: Nuno Riça and João Amaral
All rights reserved to Ogilvy Lisbon
