CHALLENGE
Introducing MB WAY, a versatile payment system and app in Portugal, required overcoming the challenge of raising awareness and driving adoption among users. The goal was to showcase the convenience and innovation of the app to encourage its uptake in the market.
APPROACH
As part of the campaign team, we took care a nationwide brand activation strategy for MB WAY. Our approach focused on highlighting the app's convenience and innovation through various channels. We leveraged creative messaging and visuals to demonstrate how MB WAY streamlined financial transactions using just a mobile phone. Interactive demonstrations, social media engagement, and partnerships with retailers were key components of our approach, allowing us to reach a wide audience and showcase the app's benefits in real-life scenarios.
OUTCOME
The brand activation campaign for MB WAY successfully increased awareness and adoption of the app across Portugal. By emphasizing its convenience and innovation, we captured the attention of users and demonstrated the value proposition of using MB WAY for financial transactions. The campaign's impact was reflected in the rise in app downloads, user engagement, and transactions processed through MB WAY, solidifying its position as a leading payment solution in the country.
The app went from 600 thousand users to 3,5 Million (in 2021).
CREATIVE DIRECTOR: Filipa Alves
All rights reserved to Winicio
CHALLENGE
Introducing MB WAY, a versatile payment system and app in Portugal, required overcoming the challenge of raising awareness and driving adoption among users. The goal was to showcase the convenience and innovation of the app to encourage its uptake in the market.
APPROACH
As part of the campaign team, we took care a nationwide brand activation strategy for MB WAY. Our approach focused on highlighting the app's convenience and innovation through various channels. We leveraged creative messaging and visuals to demonstrate how MB WAY streamlined financial transactions using just a mobile phone. Interactive demonstrations, social media engagement, and partnerships with retailers were key components of our approach, allowing us to reach a wide audience and showcase the app's benefits in real-life scenarios.
OUTCOME
The brand activation campaign for MB WAY successfully increased awareness and adoption of the app across Portugal. By emphasizing its convenience and innovation, we captured the attention of users and demonstrated the value proposition of using MB WAY for financial transactions. The campaign's impact was reflected in the rise in app downloads, user engagement, and transactions processed through MB WAY, solidifying its position as a leading payment solution in the country.
The app went from 600 thousand users to 3,5 Million (in 2021).
CREATIVE DIRECTOR: Filipa Alves
All rights reserved to Winicio
