CHALLENGE
Fundação Ageas, as part of the Ageas Group insurance group, needed a rebranding to better represent its focus on corporate solidarity and volunteering programs. Additionally, the challenge involved creating a mascot that embodied the organization's values and effectively communicated its message. The goal was to develop a cohesive identity that resonated with its mission and vision.
APPROACH
Taking charge of the entire project, I approached the rebranding and mascot creation with careful consideration of Fundação Ageas' values and objectives. The rebranding focused on creating a visual identity that conveyed warmth, empathy, and connection, reflecting the organization's commitment to corporate solidarity and volunteering. For the mascot, I designed a character resembling a heart, symbolizing love, compassion, and unity. The mascot communicated emotions solely through its eyes, adding a unique and captivating element to the brand's identity.
OUTCOME
The creation of the mascot added a memorable and engaging component to the brand, helping to build stronger connections with stakeholders and the community. Overall, the project's outcome was a successful representation of Fundação Ageas' mission and values, strengthening its presence within the Ageas Group and beyond.
CREATIVE DIRECTOR: Alexandre Mendes
SUPERVISOR: Ana Trigo
All rights reserved to Havas Lisbon
CHALLENGE
Fundação Ageas, as part of the Ageas Group insurance group, needed a rebranding to better represent its focus on corporate solidarity and volunteering programs. Additionally, the challenge involved creating a mascot that embodied the organization's values and effectively communicated its message. The goal was to develop a cohesive identity that resonated with its mission and vision.
APPROACH
Taking charge of the entire project, I approached the rebranding and mascot creation with careful consideration of Fundação Ageas' values and objectives. The rebranding focused on creating a visual identity that conveyed warmth, empathy, and connection, reflecting the organization's commitment to corporate solidarity and volunteering. For the mascot, I designed a character resembling a heart, symbolizing love, compassion, and unity. The mascot communicated emotions solely through its eyes, adding a unique and captivating element to the brand's identity.
OUTCOME
The creation of the mascot added a memorable and engaging component to the brand, helping to build stronger connections with stakeholders and the community. Overall, the project's outcome was a successful representation of Fundação Ageas' mission and values, strengthening its presence within the Ageas Group and beyond.
CREATIVE DIRECTOR: Alexandre Mendes
SUPERVISOR: Ana Trigo
All rights reserved to Havas Lisbon
