CHALLENGE
I thought Banco BPI's existing visual identity needed a fresh perspective to enhance its image and appeal while retaining its core concept - the orange blossom symbolizing Portuguese economic growth. So I wanted to reimagine the bank's branding in a way that modernized its look and feel, while staying true to its original essence.
Debit Card Concept
APPROACH
I embarked on this personal project to experiment with and reimagine Banco BPI's visual identity. The rebranding concept involved exploring new design elements and cohesive branding techniques. I focused on modernizing the visual aspects while preserving the orange blossom as a central symbol. This involved updating and defining the color palette, typography, and overall design language to create a more contemporary and appealing brand image.
Pre-paid Card Concept
OUTCOME
The project was a successful exploration of creative possibilities, while maintaining the original concept behind the brand. It also proves how design elements and cohesive branding techniques could easily revitalize a brand.
Credit Card Concept
Bus Stop ad Concept
HQ Sign
Store Sign
CHALLENGE
I thought Banco BPI's existing visual identity needed a fresh perspective to enhance its image and appeal while retaining its core concept - the orange blossom symbolizing Portuguese economic growth. So I wanted to reimagine the bank's branding in a way that modernized its look and feel, while staying true to its original essence.
Debit Card Concept
APPROACH
I embarked on this personal project to experiment with and reimagine Banco BPI's visual identity. The rebranding concept involved exploring new design elements and cohesive branding techniques. I focused on modernizing the visual aspects while preserving the orange blossom as a central symbol. This involved updating and defining the color palette, typography, and overall design language to create a more contemporary and appealing brand image.
Pre-paid Card Concept
OUTCOME
The project was a successful exploration of creative possibilities, while maintaining the original concept behind the brand. It also proves how design elements and cohesive branding techniques could easily revitalize a brand.
Credit Card Concept
Bus Stop ad Concept
HQ Sign
Store Sign
